SPORTS MEDIA

How Transfermarkt scaled social content creation with Content Stadium

Transfermarkt logo
How Transfermarkt transformed its social media game with Content Stadium
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+115%

growth on global social media channel (30M followers)

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130,000+

graphics created every year with Content Stadium

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€100.000

saved in design resources

The media landscape has changed. Audiences don’t just expect fast updates, they expect news instantly. Breaking news, trending topics, live results… if you’re not publishing in real-time, you’re already behind. And that was the challenge facing Transfermarkt before using Content Stadium.

The real challenge: Creating branded content as fast as the news

Transfermarkt’s team knew what content they wanted to publish, but the tools they were using weren’t built for real-time updates. The problems were clear:

  • Simple posts took hours to produce
  • Design bottlenecks slowed everything down
  • Maintaining consistency across 25+ markets was impossible to guarantee
  • Manual Photoshop workflows limited output to just 25–30 graphics per day
  • Design resources were stretched thin on repetitive tasks

The solution: Content Stadium, the all-in-one content creation platform for sports media brands

In 2021, Transfermarkt social media team started using Content Stadium and their goal was simple: find a faster, more scalable way to produce content without compromising on brand quality.

Content Stadium provided them with a comprehensive all-in-one content creation platform combining:

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After using Content Stadium, we went from producing 25–30 graphics a day with Photoshop to 350 a day across all markets. It’s has been a real game-changer for all our teams worldwide. 

Fin Lübbers | Head of Marketing at Transfermarkt GmbH & Co. KG

The results: More than 30 million followers ccross social media

  • 95% of Transfermarkt’s social graphics now come from Content Stadium
  • The social media teams jumped from producing 25–30 graphics a day to 350 per day across all markets
  • Publishing scaled to 130,000+ posts a year, always on-brand and always on time
  • Costs went down: €100K saved annually on design resources
  • Social media reach went up: +150% increase in followers on their main account, now 10 million strong

With the basics mastered, Transfermarkt is already expanding into new formats—Stories, Reels, YouTube, WhatsApp, and TikTok. Content Stadium is helping them scale with the same formula: speed, scale, and consistency.

If your team is still stuck with slow, manual workflows, you’re not just wasting time — you’re losing reach, relevance, and revenue opportunities. Transfermarkt’s story proves that with the right set-up, content bottlenecks can turn into a competitive advantage.

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