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Social recruiting and employer branding: 2022 report

How do recruitment, talent acquisition and employer branding specialists use social media in 2022? Download the report to discover their habits, challenges and best practices with the results of our 2022 survey of 250+ professionals.
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Two colleagues on their phones representing social media recruitment and employer branding in 2022

About the survey respondents

For this 2022 social recruitment report, we commissioned independent research agency SAPIO Research to survey in-house recruitment, employer branding and talent acquisition professionals on their social media habits, challenges and best practices.

All 253 survey respondents work for companies of more than 1,000 employees based in the UK, Germany, the Netherlands, France or Belgium

Chart showing that 64% of recruitment teams have an employer branding strategy in place
Graph with stats showing the social media channels most used by recruitment and employer branding teams, with LinkedIn and Facebook as the top two.

Key takeaways from the 2022 report

  • Employer branding and EVP strategies are a popular and growing focus: around 1/2 of respondents already have an employer branding and/or EVP strategy in place.
  • 96% use social media for recruitment and employer branding. 64% even have dedicated recruitment social channels.
  • 86% encourage their employees to get involved in their social recruitment activities.
  • LinkedIn and Facebook are the most-used channels for social recruiting.
  • Only 19% use social media carousels, which means 81% are missing out on this engaging content type.
  • 71% face content creation challenges, mostly due to a lack of time, design skills, and/or resources.

View the infographic on page 3 of the report for more key social recruitment and employer branding 2022 stats.

Expert recommendations

In open-ended questions, we asked our respondents to share their best practices and tips for social recruiting and employer branding.

When asked about their top recommendations for using social media for recruitment purposes, these were the most talked-about topics:

  • Be authentic and credible.
  • Keep it short and simple.
  • Create quality branded visuals that stand out.

Get all their tips and candid quotes in the 2022 social media report for employer branding and recruitment.

Answers to the question what would be your top tip for teams that want to use social media for employer branding and/or recruitment? Including be authentic, keep it short and create quality visuals.
Quote marks icon

Social media is the most effective medium for us, because it lets us reach a large group of people without too great a cost.

— 2022 survey respondent

Read the 2022 report for all the insights

Discover the social media habits, challenges and best practices of recruitment, talent acquisition and employer branding specialists in 2022.
Access the report
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