New look, same heritage: Meet the new Content Stadium

Olivia De Beukelaer

Olivia De Beukelaer

Content Stadium old and new logos
Noticed anything different around here?

If you’ve been working with us for a while, you might have noticed that we’re looking and sounding a little different lately. That’s right: we have a shiny new look and proposition.

But that doesn’t mean we’ve forgotten where we came from…

How did it all start?

It all started with social channels to run and no designers at hand.

Back in 2016, some of our colleagues were managing the social media accounts of a football brand. With matches mostly taking place on weekends and evenings, the editors often had to wait until the following weekday — plus a lengthy design request process — for their visual content to be ready. Not very timely to say the least. After trialing different clumsy workarounds, one of our developers ended up building a tool for editors to quickly create branded graphics themselves.

On hearing about this new content creation tool, communication teams in other sports organizations also got excited about its prospects. So, as we developed and enriched our software, we also took on our first clients, and launched a new company: Content Stadium.

Sports example content templates by Content Stadium clients

What’s changed?

While 2020 certainly brought with it some very unique challenges, it hasn’t stopped us from growing and helping more clients to grow along the way — and not just in the sports industry.

On top of delivering many new sports features and templates, we also stepped out of our sporty comfort zone to extend our expertise to brands and organizations in other industries.

While the sports industry was once leading in complex designs to engage fans, other industries are catching up. This is where we come in. We can apply our extensive knowledge of advanced and dynamic templates and designs, acquired from working in and servicing sports clubs and organizations, to help other businesses propel their communications forward and turn followers into fans.

You can already check out some of these client examples right here, with many more awesome new designs still in the pipeline!

Brand example content templates by Content Stadium clients

Say hello to our new look

Not only did our client base evolve, but our appearance also needed a bit of a facelift. So, we took this chance to update our entire brand style.

Say hello to our new logo, visual style and website:

Content Stadium old and new logos

We’ve updated our logo with fresh new colors, while giving a nod to our sports heritage with its stadium-like shape. We’ve also kept our style clean, fun and energetic, to visually showcase what Content Stadium is all about.

The three-part logo also hints at what’s to come… Watch this space for more on this coming soon.

Know someone outside of sports who might benefit from making their content creation process fast, easy and always on-brand? We’d love it if you could send them our way.

With Content Stadium, anyone in your team can create awesome branded social media and digital content in just a few clicks. Fast. Easy. And always on-brand.

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