MEDIA & PUBLISHINGHow Het Nieuwsblad unified their social media feeds with Content Stadium
social media branding
content and engagement
Ewoud Huysmans is a Digital Publisher for Het Nieuwsblad — the second biggest newspaper in Belgium, and part of the Mediahuis group.
The publishing team of Nieuwsblad.be consists of 7 publishers. Their role is to distribute news stories across the newspaper’s digital channels. They choose how and where to push their articles, from the website to social media and newsletters. Their goal is to ensure a continuous and engaging flow of content throughout the day, to improve traffic, brand image and, ultimately, subscription numbers.
Ewoud and his team used Photoshop “templates” to create social media images. But with 7 people working in the publishing team, not everyone ended up using them in the same way. “It was a bit chaotic back then. Different people used different styles, fonts, shadows. The detail wasn’t right.”
Using Photoshop was also quite time-consuming. So, the team often posted unedited photos on social media to speed things up, missing out on branding opportunities and higher engagement.
To enable the Nieuwsblad.be publishing team to create consistently on-brand social media images at speed, we built a multi-functional template. This smart responsive template offers the following options:
With just one template, the team can create a number of different designs, while always staying on-brand:
After just 3 months with Content Stadium, Het Nieuwsblad has become one of our most active clients. The team uses the platform daily to create numerous images.
How are they benefiting?
Three of Het Nieuwsblad’s sister publications, Het Belang van Limburg (HBVL), Gazet van Antwerpen and De Standaard, as well as Het Nieuwsblad’s sports section (Sportwereld) are also signed up to the Content Stadium CREATE tool.