MEDIA & PUBLISHING

How SPORT1 increased their content output and brand consistency with Content Stadium

Sport1 logo
Sport1 social media image showing two football players and a 4-2 result in the Content Stadium content creation platform inside a desktop screen
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30 seconds

to create an on-brand image or animation

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5x

more graphics produced per day

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Increase

in social media followers and readership

Meet Niklas

Jan-Niklas Häuslein is the Head of Social Media at SPORT1 ⁠— the leading multichannel sports platform in the German-speaking region. SPORT1 owns the rights to broadcast and promote multiple sports events, from the German Bundesliga, to the darts and ice hockey world championships, across its free and pay TV channels, OTT streaming channels, apps, websites, social media channels and podcasts.

As Head of Social Media, Niklas works in the SPORT1 newsroom. He is responsible for all social media platforms and activities, which currently cater to a combined total of roughly 7 million followers. His goal is to reach new audiences, grow the accounts, and build communities, by making the most of SPORT1’s broadcasting rights.

Jan-Niklas Häuslein, Head of Social Media at SPORT1
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When we used Photoshop, we made maybe 7 or 8 graphics per day. With Content Stadium, we now produce 30 to 40 graphics per day. Because the platform is so quick to use, we can significantly increase our output.

Content Stadium is the most important tool we have right now for our day-to-day business.

Jan-Niklas Häuslein | Head of Social Media at SPORT1
Jan-Niklas Häuslein, Head of Social Media at SPORT1
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When we used Photoshop, we made maybe 7 or 8 graphics per day. With Content Stadium, we now produce 30 to 40 graphics per day. Because the platform is so quick to use, we can significantly increase our output.

Content Stadium is the most important tool we have right now for our day-to-day business.

Jan-Niklas Häuslein | Head of Social Media at SPORT1

Before Content Stadium

Before partnering with Content Stadium, Niklas and his team used Photoshop templates to create their social media and digital graphics.

“The problem with Photoshop is that you can freely move elements, so people could easily change the placement of shadows, the logo, etc. It was therefore a challenge to keep our corporate identity consistent every time. But having a professional and consistent representation of our brand was a priority for us.”

In addition, there are often new interns and colleagues joining the team, so to teach all of them how to work with Photoshop, as well as having to install new licenses on their computer each time, was not a quick process. Editing the designs was also very manual, which meant that creating content took time. For example, users had to manually cut out the background from photos of players, and they had to search different platforms for the latest stats and data, which they then manually added into their designs.

Our solution

To enable Niklas and the rest of the SPORT1 newsroom (social media, video, TV and online teams), as well as the communications department, to create consistent content quickly, we custom-built a series of templates. Anyone in the team can access and edit the templates via our online Content Stadium platform, anywhere and via any device.

SPORT1’s template package consists of 9 flexible templates, in multiple sizes. The team can use the templates to produce graphics, videos and animations for topics such as quotes, facts, matchday announcements, programs, rankings, match lineups, results and more. The templates also include numerous features to speed up and simplify content creation, such as a tool that automatically removes the background from photos, as well as automated data import for results, player stats, rankings, programs and more.

Niklas’ most-used templates are SPORT1’s “multi-text” templates: “I especially like the flexibility of the multi-text templates. We use it for facts, quotes, news, or just to add branding to an image.” Watch how one of these multi-text templates works below:

The SPORT1 newsroom uses the templates to create graphics, videos and animations for multiple channels, including:

  • Social media: The social media team logs into the Content Stadium platform every day to create more than 30 posts for 20 of their social media main and sub-channels, including Facebook posts, Instagram feed posts and stories, YouTube video thumbnails, and Tweets.
  • TV shows: During SPORT1’s popular Sunday talk show “Der STAHLWERK Doppelpass” and other daily news shows, the TV team uses their landscape Content Stadium templates to share line up, quote and data graphics with their viewers.
  • App and website: SPORT1’s online editors embed graphics made using Content Stadium on their app and website articles.
  • Videos: The video team inserts Content Stadium templates in their recordings to highlight a quote, program information, matchday data and more.

Here are just some examples of content the team created using their Content Stadium templates, across different channels:

The results

The SPORT1 newsroom team has been using their Content Stadium templates since 2020. In 2022, they renewed their package for 3 more years. Why are they still with us, and why did Niklas call Content Stadium “the most important tool we have right now for our day-to-day business”?

  • Quick content creation: “I can create a graphic in 30 seconds. We can go so fast because the platform is easy to use and it offers smart features such as the photo background cut-out tool and live data import.”
  • Easy to use for anyone: “Anyone can use the templates and understand how they work from day one. You don’t need to know anything about design to create graphics with Content Stadium.”
  • Increase in output: “Because it’s so fast, we went from producing 7 to 8 graphics a day with Photoshop, to 30 or 40 a day with Content Stadium. Content Stadium is the easiest way for us to post content at a higher frequency.”
  • Accelerated growth: “After we started using the platform, we saw an increase in traffic and readership. For example, on Instagram, our follower acquisition rate doubled.”
  • Consistently on-brand graphics and animations: “Content Stadium is perfect for sticking to our brand guidelines. In every template, we can fix the placement of our logo, text boxes, design elements etc., so no one is able to change the layout of the designs. This way, our branding stays clean, consistent and professional across every platform.”
  • Streamlined team collaboration: “All templates are in the same place, we all share one media library, and we can even work together on the same post. So if someone isn’t finished with a post, the next person can pick it up and continue to work on the same project.”
  • Speedy onboarding of new colleagues: “The onboarding process for new starters is really easy, as the platform is almost self-explanatory. In addition, because it’s available in the browser, we don’t need to install licenses on every computer. Everyone can simply log in with their own account from anywhere.”
  • Time-saving: “Content Stadium is a time-saver for us in multiple ways: we don’t have to invest a lot of time in showing new starters how the platform works, I don’t have to double check whether the graphics created by our interns or other colleagues are on-brand, and we have less manual work overall when creating our content. We can then spend this time on more important things.”
  • Support: “We work with a lot of other tools and partners, but the communication between SPORT1 and Content Stadium is among the best in terms of customer support.”

Learn more about what our content creation platform can do for media and publishing teams, as well as sports clubs and organizations.

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I love your technical and support teams. We work with a lot of other tools and partners, but the communication between SPORT1 and Content Stadium is among the best in terms of customer support.

Jan-Niklas Häuslein | Head of Social Media at SPORT1

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