SPORTSHow betFIRST rolled out their new live social media strategy with Content Stadium
live game coverage strategy
visuals created in 10 months
social media engagement
Published in March 2022. Paul has since left the company.
Paul Seghers is the Social Media & Content Manager at betFIRST — one of Belgium’s biggest sports betting operators.
In his role, Paul leads the social media and digital content strategies, supported by an internal content executive, external freelancers and agency. His main goals fall into 2 categories: customer retention (keeping betFIRST’s current player community engaged) and acquisition (attracting new players).
Before using Content Stadium, betFIRST’s in-house design team created the social media visuals. But as the company grew and took on a social-first strategy, the demand for new designs got out of hand.
“There was a huge pressure on our design team. This also made things difficult for our social media editors, who needed to constantly chase the already stretched design team for their visuals. We needed to find a way to relieve this pressure from our designers’ shoulders, so that our editors got the visuals they needed, and our designers still had time to work on other company priorities.”
To help drive live betting, betFIRST wanted to become more active on their social media channels during live football games. They wanted their social media channels to be football fans’ go-to second screen during the match by reacting immediately to the biggest events and debates of the game.
But with their designers out of the office during evening and weekend games, they had to find a solution that enabled their editors to quickly create visuals themselves.
To execute this live social media strategy, Paul’s team enlisted the help of our sister agency Socios Sports, alongside a package of Content Stadium templates. While the agency helped with the strategy and working shifts to cover live games, our custom-made templates enabled the social media editor on duty to quickly create eye-catching social media visuals themselves.
“We started working with Content Stadium at the exact same time that we decided to be live on social media during football matches. The two go hand in hand.”
⚽ 97' | GOOOOALLL! Can you believe this????? Tottenham make it 2-3!!!! Steven Bergwijn scores his second one! 😱😱😱— betFIRST (@betfirst) January 19, 2022
LEI 2⃣-3⃣ TOT#LEITOT #LeicesterTottenham #Leicester #LeicesterCity #LCFC #Tottenham #Spurs #THFC #PremierLeague #PL #England #betFIRST #live pic.twitter.com/ep3OhQgRSK
betFIRST’s Content Stadium package includes:
For example, see how they can create and publish animated goal visuals in less than 1 minute using their template:
betFIRST has been working with Content Stadium and Socios Sports for close to 1 year. They create around 90-95% of their social media visuals using their Content Stadium templates, freeing up their design team to focus on one-off visuals and innovative post ideas.
How have they benefited?
Learn more about how we help 150+ sports clubs, leagues, federations, betting and media companies speed up their visual content creation, cover live events, activate sponsorships, increase fan engagement and more.