SPORTSHow Ligue 1 Uber Eats and Ligue 2 BKT (LFP) create quality content at speed with Content Stadium
social media followers
visuals created in 1 year
branded content creation
Sébastien Rigaud is the Digital Project Manager at Ligue de Football Professionnel (LFP) — the French professional football league, which runs Ligue 1 Uber Eats and Ligue 2 BKT.
As Digital Project Manager, Sébastien improves and implements new digital processes, strategies, and tooling. He works closely with LFP’s social media community managers, newsroom editors, and graphic designers. Together, the team’s ultimate goal is to create a digital ecosystem that engages fans and grows LFP’s worldwide visibility and following.
LFP were looking to meet, and exceed, the demands of today’s sports fans, who expect fast social media content with profound information about the competitions. At the same time, the digital team wanted to create this content effectively, efficiently and in line with brand guidelines.
“We also needed a robust tool, that would allow us to live comment up to 10 football matches at the same time,” added Sébastien.
To help LFP communicate about Ligue 1 and Ligue 2 quickly, we custom-built a series of templates in Content Stadium CREATE, tailored to both brands. The social media and publishing teams across all of LFP’s markets can now use these templates to create and share visually striking branded visuals, whenever they need. No designer required.
The team use their templates to create recurring league content for Twitter, Instagram (stories and feed), Facebook, and some website articles. This includes:
How do they create these visuals? Each template includes several handy features and functionalities that help the team put together their content quickly:
See how LFP can create a matchday social media visual in seconds:
LFP has been using Content Stadium CREATE to create their social media and newsroom content since 2018. Why have they stuck with us for 3 years already? Sébastien explains:
Learn more about how we help other sports leagues, clubs, federations and media companies.