SPORTS
How the European Handball Federation reduced manual work & increased outputs with Content Stadium
manual work and more content
visual communications
support
Thomas Schöneich is the Director Media and Communications, and Luu Cornet is the Digital Content Manager at the European Handball Federation (EHF). The EHF organizes some of the world’s biggest handball competitions, including the Women’s and Men’s EHF EURO events and the EHF Champions League, as well as developing and promoting the sport and its various forms across Europe.
Within the EHF’s communications department and when it comes to the live coverage of matches, Thomas and Luu are supported by a team of editorial and social media specialists, as well as freelance editors. Their objective is to engage more fans across their digital platforms and to spread the word about handball. The team’s ultimate goal? To turn handball into the most attractive indoor team sport to both watch and play.
Up until 2019, the EHF’s editorial team worked with Photoshop “templates” to create their social media images. But Photoshop has its limitations. Adding, changing and resizing elements in the templates can be a tedious manual process. Which is not ideal when covering live sports games. It was also very easy to move a logo or to change a font or color, putting brand consistency at risk.
“The social media editors had to manually switch around the logos, resize them, turn layers on and off… There was a considerable amount of manual work that needed to be done on these Photoshop templates,” said Thomas.
In addition, using Photoshop meant equipping every internal and external social media editor with the required software. Therefore, the team was looking for a better way to facilitate their branded content creation process for their multiple stakeholders.
To help the EHF’s communications team create consistent social media content more efficiently, we custom-built a series of templates according to their specific content needs. These include separate template packages for their main EHF channels and for their European championship channels (EHF EURO).
Their templates include:
See below just some examples of the social media content the EHF created with their Content Stadium templates for their most recent championship: the Men’s EHF EURO 2022 in Hungary and Slovakia.
It's @nedteamhandbal versus @AndebolPortugal where Kay Smits and Rui Silva go head-to-head. This is gonna be good! 🇳🇱 🇵🇹 pic.twitter.com/okrbviDugZ
— EHF EURO (@EHFEURO) January 18, 2022
The EHF have been using Content Stadium CREATE for more than 3 years already. Both the federation’s media team and their freelancers use the platform, accessing it around 10 times per day to create their multitude of visuals for their social media channels. What do they like most about our custom template solution?
Learn more about how we help 150+ sports clubs, leagues, federations and media companies speed up their visual content creation, cover live events, activate sponsorships, increase fan engagement and more.
