SPORTSHow FC Utrecht stepped up their pitch-side stories with Content Stadium LIVE
content creation on-the-fly
Joris van Peer is the Social Media Creative at FC Utrecht — a Dutch Eredivisie football team.
His goal is to create and publish the best possible social media content to engage his club’s supporters and bring FC Utrecht into their homes, which is especially important in times of COVID-19 restrictions.
Before using the Content Stadium LIVE app, Joris used Instagram’s native story features, and at times custom-made GIFs, when posting stories beside the pitch or while on the move.
“Back then, there wasn’t much visual difference between our real-time Instagram Stories and those of other clubs. Or we’d have to go back and forth to our office and laptops to create high-quality branded content.”
Joris now uses our Content Stadium LIVE app to add FC Utrecht branding to his pitch-side photos and videos, direct from his phone.
He uploads and manages his custom-made branded frames, stickers, logos and fonts in the Content Stadium platform. These are then directly available in his Content Stadium LIVE app. He then uses these assets to create always on-brand social media photos and videos, while out of the office and on the move.
“We can also theme our frames, to group stories together. For example, we create frames with both club logos to group our matchday stories.”
See how Joris uses the app to share his team’s pre-match warm up on Instagram:
“It’s the perfect tool to make great visuals in the field. While Content Stadium CREATE is great for high-quality content for social media feeds, and deeper or more complex visuals (player head-to-heads, match stats, etc.), Content Stadium LIVE is perfect for raw, on-the-fly content.”
FC Utrecht was the first team to test Content Stadium LIVE. After their two-month test ended, they chose to continue with the app. What do they find most valuable about the LIVE app?