SPORTS

How FC Utrecht stepped up their pitch-side stories with Content Stadium LIVE

FC Utrecht logo
Content Stadium LIVE social media content creation app
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Quick

content creation on-the-fly

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Recognizable

branded stories

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Improved

content quality

Meet Joris

Joris van Peer is the Social Media Creative at FC Utrecht — a Dutch Eredivisie football team.

His goal is to create and publish the best possible social media content to engage his club’s supporters and bring FC Utrecht into their homes, which is especially important in times of COVID-19 restrictions.

Joris
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We already improved our content on Instagram, Twitter, YouTube and Facebook with Content Stadium CREATE. With Content Stadium LIVE, we can now step up our real-time Instagram Stories too.

Joris van Peer | Social Media Creative at FC Utrecht

Before Content Stadium LIVE

Before using the Content Stadium LIVE app, Joris used Instagram’s native story features, and at times custom-made GIFs, when posting stories beside the pitch or while on the move.

“Back then, there wasn’t much visual difference between our real-time Instagram Stories and those of other clubs. Or we’d have to go back and forth to our office and laptops to create high-quality branded content.”

Our solution

Joris now uses our Content Stadium LIVE app to add FC Utrecht branding to his pitch-side photos and videos, direct from his phone.

He uploads and manages his custom-made branded frames, stickers, logos and fonts in the Content Stadium platform. These are then directly available in his Content Stadium LIVE app. He then uses these assets to create always on-brand social media photos and videos, while out of the office and on the move.

“We can also theme our frames, to group stories together. For example, we create frames with both club logos to group our matchday stories.”

See how Joris uses the app to share his team’s pre-match warm up on Instagram:

“It’s the perfect tool to make great visuals in the field. While Content Stadium CREATE is great for high-quality content for social media feeds, and deeper or more complex visuals (player head-to-heads, match stats, etc.), Content Stadium LIVE is perfect for raw, on-the-fly content.”

The results

FC Utrecht was the first team to test Content Stadium LIVE. After their two-month test ended, they chose to continue with the app. What do they find most valuable about the LIVE app?

  • Quick content creation on-the-fly: “We can now make great on-brand visuals on-the-fly. To make these kinds of quality visuals before, we had to go to the office again. Send photos to our laptops. Send the finished visuals back to our phone. And only then could we post it on our stories. It was a lot of steps!”
  • Recognizable branded stories: “What’s great about Content Stadium LIVE is you have your logos, themes and your own style. So you can make your own unique stories on Instagram and fans can recognize your posts right away.”
  • Improved quality: “Content Stadium LIVE gives us that opportunity to make great visuals for our stories too. We already improved our content on Instagram, YouTube, Twitter and Facebook with Content Stadium CREATE. With this new app, we can step up our real-time Instagram Stories too.”
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Before, there wasn’t much visual difference between our real-time Instagram Stories and those of other clubs. With Content Stadium LIVE, we can add our branding and themes to our photos and videos, and post them to our stories in no time at all. This means that we can now make great-looking, unique stories for Instagram, while standing beside the pitch.
Joris van Peer | Social Media Creative at FC Utrecht

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