RETAILHow SEPHORA keeps its social media branding consistent across 16 markets with Content Stadium
across 16 countries
Published in July 2021.
Olivier Fraisse is in charge of social media and e-commerce communities for Europe and the Middle East (EME) at SEPHORA — the French multinational retailer of personal care and beauty brands.
His role involves setting the social media strategy and guidelines for 16 EME countries. He then supports his regional teams into actioning the strategy on their local social media channels. His goal is to ensure that all social media communications are consistently on-brand and recognizable across all 16 markets, while also increasing followers, reach and traffic to the website.
SEPHORA had just revamped their social media strategy. As part of the revamp, Olivier wanted to increase the recognizability of their visual content. “As a retailer, we sell hundreds of different brands. Some of which are very well-known. So we wanted to do more to inject our own brand identity across our images and videos, to ensure our content is attributed to SEPHORA, and not just to the brands pictured in our visuals.”
Olivier initially encouraged his 16 local teams to use Photoshop (PSD) templates to add SEPHORA branding to each social media image before posting. But most countries lacked the tools, the skills and even the time to use the PSD templates correctly and consistently.
While searching for a more effective solution, Olivier even went as far as looking into developing his own application. But that came with steep ongoing costs.
We offered a simple solution to meet the needs of Olivier and his team: Content Stadium CREATE. Our template-based content creation solution enables SEPHORA’s 16 EME social media teams to add branded graphic elements to their photos and videos in just a few clicks.
The templates are accessible via desktop and mobile, and offer the following:
“Content Stadium perfectly fits our needs. It’s simple to use. It’s fast. It’s intuitive. Everyone is clear on how to use the platform. I’m really happy with this solution.”
Having finally found the platform they had been looking for, SEPHORA signed up to Content Stadium for a period of 3 years. And they’re loving the results:
Learn more about Content Stadium CREATE, our custom template content creation solution.