SPORTSHow Tennis Canada creates better social content faster with Content Stadium
social media content
Published in April 2021.
Jeff Donaldson is the Digital Coordinator for Tennis Canada. He manages all website, social media and paid digital activities for both the federation and its tournaments, including the National Bank Open (formerly Rogers Cup).
Tennis Canada’s goal is to lead the conversation around tennis in the country. Jeff does this through publishing quality, valuable and meaningful fan content. His aim is to be one of the standout players on social media among other federations, sporting events and teams.
Before using the Content Stadium platform, Jeff’s internal graphics design team created all his social media images and videos. So every time Jeff needed something, he had to brief his designers, review the content, send his feedback, and wait for final delivery.
With sports’ unpredictability, this was tricky. “You can’t plan ahead for a result, or last-minute game changes. To have the design team create content on the fly, at the speed that we needed it, was difficult,” said Jeff.
Their first attempt at a solution was the content publishing tool Solive. This helped increase speed, but the graphics provided and ease-of-use of the platforms fell short.
To help Tennis Canada create high-quality graphics and animations faster, we custom-designed and built branded social media templates for both the federation and the National Bank Open tournament. Jeff can now access these templates anytime he needs via the Content Stadium platform, to create his day-to-day social media graphics and animations.
“Using Content Stadium is such a relief. I zip through doing my content and it’s done. I don’t have to submit a brief to my graphics team. I don’t have rounds of feedback and edits. And I know it’s on-brand, because we already approved all the templates.”
What does Jeff love most about our content creation platform?
Learn more about our content creation platform for sports clubs, leagues, federations and media companies.
Tennis Canada has already been using Content Stadium for 2 years. And the team is so pleased that they have chosen to renew for another 3 years . Here’s how they are benefiting:
While Jeff is the main user of the platform, management is also seeing the benefits of Content Stadium on the team dynamics: