There are plenty of benefits to posting welcome new employee content on your social media channels. Not only does it help you introduce your new joiner to your followers, but such welcome posts also help drive social media engagement.
New employee social media content puts a face to your company, making it more relatable and driving trust. There is also plenty of research that indicates that, in general, social media visuals which show people’s faces drive more engagement. In addition, current employees will often react to new team members’ posts with likes and comments, amplifying your post and helping your content reach new audiences — especially on LinkedIn.
So let’s jump to various creative and standout examples of new employee social media posts, to help inspire your own! Including welcome new employee LinkedIn posts, Tweets, and Instagram and Facebook content.
Looking for more employer branding social media content ideas? Be sure to check out our “we’re hiring” post examples, as well as our 2022 report on social recruiting and employer branding.
Plus, discover our content creation tools for recruitment teams.
Welcome new employee posts: The basics
Let’s start with the basic elements to include in your visual and caption when creating a welcome to the team post:
- Name of your new starter
- Job title or description
- Company logo and visual branding
Featuring only these elements can already create some great welcome to the team posts, such as these examples:
Please join me in welcoming Laura Sirianni to the global Human Resources Team as the HR Generalist for EMEA. We are excited to have her on the team!— Hallstar (@hallstar) January 3, 2022
Welcome to Hallstar Laura! #Welcome #newemployee #LetsWorkWonders pic.twitter.com/UJTQyRSbO7
But there are plenty of ways you can level up your welcome posts! Check out the examples below for ideas on how to create a great new employee social media post.
New employee quote examples
Add a touch of personality to your social media post with a quote from your new team member. The quote can include: why they joined the company, what they look forward to doing, their backgrounds, or even a personal motto.
Fun fact about the new starter
Similarly to the examples above, including a fun fact or two about the new employee helps your audience relate to your new joiner and humanizes the company in general.
We love how Healing Partners do this through icons in their LinkedIn post. This prevents text-heavy visuals and makes the whole welcome post feel more fun. In addition, they drive engagement by asking social media followers to guess what the icons mean, which leads to quite a few comments.
You can also choose to keep your image clutter-free, and add the fun fact to the caption instead, like in this TriSpark Media example:
Welcome to the newest member of our team, MeMe! A fun fact about MeMe is that she was a competitive diver for 10 years! We look forward to all the great contributions she’ll make to our team.— TriSpark Media (@TriSparkMedia) December 9, 2021
•#NewHire #NewEmployee #EmployeeSpotlight #Creativecampaigns #FtLauderdale pic.twitter.com/JfqGmTqpyJ
Short employee description
Add trust by explaining why your new team member is such a good fit, and how they will bring value to your customers, with a short employee description. You can add this to the visual itself, to the caption, or to both. We recommend keeping the text short on the visual, and to make use of the caption if you’d like to say more.
Welcoming multiple new employees in a single post
If you work for a large company with many employees, it might make more sense to welcome multiple new team members in a single post. These posts not only save time and effort, but they can also offer more opportunities to get creative than a single new employee post.
Social media carousels and videos work great to welcome several people at a time:
As our client base continues to climb, our client engagement team grows with it to provide exceptional service. We welcome our new Client Engagement Managers, Kelly Bennett and Michelle McKinnon!— GobelGroup (@GobelGroup) December 7, 2021
Read more: https://t.co/0PtDSwqKNN#NewEmployee #WeAreGrowing #GobelGroup pic.twitter.com/61GmOjxzON
But there are also ways to feature multiple new starters in a single post, such as in these examples:
New employee contact information
If your new colleague is working in sales or another customer-facing role, consider including their contact information in the welcome post. This can help them hit the ground running with already a few inbound leads landing into their inbox.
Information about what it’s like to work for your company
Why not use this opportunity to also plug your company as a great place to work? Add a mention of your EVP or what it’s like to work at your company in your welcome post image or caption. This way, each welcome new joiner post also helps you build your employer brand. (Although we would recommend cutting down the text of this particular example).
We just grew by another great mind!— DIGITALZONE (@digitalzoneB2B) December 1, 2021
For Digitalzone, getting new people onboard is more than just donning the hat of a hirer.
So let’s welcome Mr Frank Carbonetti, our new director of sales. We look forward to having a blast together.#newemployee #sales #people #environment pic.twitter.com/HIJzJwIzEH
Video and animation post examples
Grab attention by animating your welcome new employee post. You can go for simple animations, or choose longer story-telling videos. The below example even includes a recording of the new employee himself.
Please welcome our new Q4 team members! Mateo, Tonia, Ryan, and Travis are fantastic additions to our team, and we are thrilled to have them on board.#newemployee #team #etaglobal pic.twitter.com/jwQDwlb3Ch— etaGLOBAL, LLC (@etaGLOBAL_LLC) December 7, 2021
Tagging the new recruit in the post caption
Encourage users to connect with your new employee and get to know them better by tagging them in the caption or photo of your welcome to the team post.
This works best on LinkedIn, as it’s a professional social media platform. In addition, tagging your new employee on your LinkedIn welcome post will push your post in the feed of their existing connections, increasing your post’s reach. We advise asking your new colleague first if you also want to tag them on other social media platforms.
Welcome to the team social media hashtag
Group your new employee posts together by creating a unique hashtag for your company. Take a look at the welcome post examples below for some ideas:
Tip for finding more new employee social media post examples
Want even more welcome post examples to inspire your own? Look up these hashtags on LinkedIn, Twitter, Instagram, and other platforms to scroll through hundreds of different examples:
- #newemployee and #newemployees
- #newhire, #newrecruit, #newjoiner, #newstarter (and plural versions)
Create your new employee posts in just a few clicks
Do you want to easily create professional-looking recruitment and employer branding social media visuals? Lack of time, design skills, or resources shouldn’t stand in your way!
Get your posts ready in an instant with our template-based content creation tool. Use our templates to create professional branded images and videos yourself in just a few clicks, with every design custom-built for your needs. Join Lidl, PWC, A.S. Watson, and more employer branding and recruitment teams who are already benefiting.
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More recruitment and employer branding social media ideas
- Read the 2022 social recruiting and employer branding report, based on a survey of 250+ specialists.
- Get inspired by these 14 recruitment & employer branding social media examples and “we’re hiring” post examples.
- Find out the top employee advocacy best practices from 240+ experts.
- Discover how A.S. Watson grew and professionalized their employer brands with our content creation tool.