37 event social media post examples

Get inspired by various examples to promote your next conference, fair, trade show or other event on social media.  

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Different examples of event social media posts

Are you looking for event social media post examples for ideas on how to promote your next conference, fair, trade show or other event? This blog post will focus on exactly that.

You’ll find multiple examples of event posts from various organizations and social media platforms, such as LinkedIn, Twitter, Instagram and Facebook. We’ve also included different creative ways to post about your event, including pre-event, on the day of the event and after-event social media post examples to inspire your own.

Make sure to also check out how our content creation tools can help you make awesome social media posts yourself, in just a few clicks!

Pre-event social media post examples

Event promotion posts: The basics

When promoting your event on social media, there are basic elements that we recommend to always feature in your posts. These include:

  1. Name of the event
  2. Location
  3. Date and time
  4. Information on what the event is about, and who it is for
  5. Instructions on how to join (link to more information, details on how to buy tickets, etc.)
  6. An attractive and clear visual to capture attention (image, video, carousel, etc.)
  7. Your event or company logo, and any additional branding
  8. A unique event hashtag (to group event posts together, and allow people to easily find more information)

Featuring these basic elements in your event social media posts will help you grab the attention of the most relevant attendees for your event, as well as helping them quickly get the information they need — avoiding any friction, frustrations or missed opportunities to catch the eye of your target audience.

Take a look at the event social media post examples below, which include the key information that potential attendees need to know across the visual and caption.

On LinkedIn, you can take this one step further by creating an event page. You can then add the link to this event page in your company page post, such as in the first LinkedIn event post example below (click the image to see the live post). This post format helps you clearly display your event information in a structured way.

LinkedIn event promotion post by DMEXCO that links to a LinkedIn event
LinkedIn event link post example
LinkedIn post by Accountex promoting their upcoming event with a link to tickets
LinkedIn standard link post example

Aside from an event announcement post, there are many other ways to promote your trade show, conference or other event on social media, whether you’re looking to increase ticket sales or drive excitement for those already signed up. Check out some of the best event social media post examples we’ve found across LinkedIn, Twitter, Instagram, Facebook and more below.

Countdown posts

A great way to remind viewers of your upcoming event on social media is via an event countdown post. Use it to highlight the remaining time until the start of your event or the deadline for sign up.

A countdown allows you to create a sense of urgency and FOMO (fear of missing out), prompting people to decide quickly before missing out on the occasion. It can also help to drive excitement for those who have already registered to attend.

For an effective countdown post, make sure to put the number of days left in large font to catch viewers’ eyes — such as in the pre-event social media post examples below. If you’re promoting your event on Instagram, we also recommend using the countdown sticker on your event-related Stories.

Additional event countdown social media post ideas include using a calendar visual, or animating your countdown clock, such as in the Twitter and LinkedIn conference examples below.

Event countdown post by Women in CX featuring a visual of a calendar marking the day of the event

Introducing the event lineup

Sharing details about your event can help drive intrigue and interest. And what’s often the most compelling part of attending an event? The chance to meet and hear from others. This is why introducing your event guests, hosts and speakers on social media — especially if they are well-known to your target audience — is a best practice to grow your attendee list.

This is something the sports industry does well. See, for example, the matchday social media carousel from our client Hertha BSC football club below. In the first slide, the club gives a quick overview of the lineup, followed by a video that introduces the players one-by-one, in a dynamic visual format to drive excitement.

In your event lineup posts, you can choose to give an overview of your full agenda or to spotlight a single speaker and their achievements, such as in the examples below. We recommend that you tag the speakers featured in your posts, especially on LinkedIn, to increase engagement.

Revealing the venue

In addition to introducing the lineup, you can heighten excitement by disclosing more details about your event as the date approaches.

In the below pre-event social media post examples, both conference organizers chose to reveal the venue ahead of time. In the LinkedIn example, the organizer announces the venue’s location, while in the Twitter example, they share a quick glimpse of what the venue looks like inside, as everything is getting set up.

Location announcement social media post example for the Festival of Marketing showing a photo of the venue

Explaining the benefits

Don’t leave it up to your audience to work out why they should join your event: spell out the benefits for them. Use your social media visual to highlight the top reasons why attendees should join (and what they might miss out on if they don’t!).

A great way to lay out this information visually could be via a social media carousel, or with an infographic or short video, such as in the following summit and conference post examples.

Example LinkedIn event post by Dataiku with a video that lists the top 3 reasons to join

Custom attendee and partner content

Reach a wider audience by tapping into the social media networks of your guests, speakers, sponsors, and other event partners. You can do this by simply asking them to share your event content on their social media networks, and/or by distributing generic “I’m attending” social media visuals for them to share.

You can also take this one step further by creating personalized content that’s unique to your attendees and partners, to increase shares. In the first example below, the event organizer created a custom video to announce each conference sponsor. While in the second example, all conference attendees received a personalized “I’m attending” GIF, with encouragement to share it on their channels.

Sponsor annoucement video shared on LinkedIn by the HR Vision CEO

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Tickets selling fast

People often have a strong sense of wanting to be part of something, and therefore fear being left out (FOMO). You can use this to your advantage and drive ticket sales through “Tickets selling fast!” or “Almost sold out!” social media posts.

For example, the event social media posts below specify how many tickets have already been sold, and add that they are “Selling FAST” or “Almost SOLD OUT” to increase FOMO. Here, you can also use videos with quick cuts or large fonts to increase urgency.

Marketing Week LinkedIn post announcing that event tickets are almost sold out

Sold-out event posts

If your event sells out ahead of time, make sure to shout about it on social media! This will highlight your event’s popularity and therefore increase interest for the next one. So it’s also a great time to already promote your next event (if applicable) and drive registrations, as seen in the Instagram social media example below.

Event tips and tricks

Help your attendees get ready for the day and get the most out of your event by sharing a pre-event checklist on social media. See the below pre-event post example for some ideas.

Example of a pre-event social media post ny Accountex which gives 4 tips on how to prepare for the event

Examples of social media posts during the event

Create a buzz on social media on the day of your event by posting about the different talks, shows and activities as they happen. This will help you increase awareness for your event and brand, which in turn can help you attract last-minute attendees or drive interest for your next event.

You can also use social media to take your audience backstage and share exclusive behind-the-scenes insights to engage both attendees and non-attendees alike. See more on-the-day event, conference, fair and trade show social media post ideas below.

Real-time posts and Stories

Give your audience an insight into your event by posting photos and videos in real-time on social media.

Stories are a great medium for this, as they are designed for timely and less polished content. But that doesn’t mean you need to keep your content unbranded. See how FC Utrecht adds branding to their real-time Stories below. In addition, Stories allow you to add interactive stickers, to keep your audience engaged, such as in the NYFW Instagram example (click the image to watch the full highlight).

Instagram Story by FC Utrecht featuring a mix of videos and photos of a warm up before a match, within a red and black branded frame, a good example of a branded event social media post
Example of an Instagram Story event post by NY Fashion Week featuring a video of a catwalk show overlayed with an interactive poll sticker

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You can, of course, do the same via your other social media channels, posting videos, photos and eye-catching graphics as your event unfolds.

Event in full swing social media post example by FBIN with photos from the event so far

Live coverage of key takeaways

If your event features talks and presentations, add value to your followers by sharing the key quotes and takeaways on your social media channels. You can simply type out the quote, such as in the Twitter event post below, or capture it on video and share it as a short clip, just like in the second example.

Daily recaps

If your event is more than a day long, it’s a great idea to post a recap of each day on social media. This content may also encourage people who have not yet joined to attend the remaining day(s) of the event after all. Photo albums and fun video compilations are a great way to share these event highlights.

Day 2 recap social media post example by G2E with several photos from the event

Post-event social media post examples

Even after your event is over, you can still fill your social media calendar with different post-event content.

Bring value to your audience by summarizing the key learnings from your event. Continue to engage your attendees with event follow-up content. And give people who did not join a closer look at what went on, to convince them to do so next time. Take a look at the after-event social media examples below for more best practices.

Event highlights

Summarize your event in one post with a video or photo compilation of the highlights. This is also a great way to promote the recording of your event (if available) for those who were not able to attend, as seen in the Twitter example below.

@kyliecosmetics the most perfect night celebrating #kyliecosmetics at @Ulta Beauty 💖 thank you to everyone who made the night so special! #KylieXUlta ♬ original sound – Kylie Cosmetics

Event testimonials

After the event, hand the mic over to your attendees and let them explain why they enjoyed your event in their own words. Hearing about the benefits from other attendees is always more relatable and convincing for potential future attendees.

Feedback posts

Continue to engage your attendees after the event on social media by asking them about their experience. People love to share their opinion, and at the same time you can action the feedback to improve your next event. You can ask open questions for more in-depth feedback, or use social media polls to gather quick input, such as in this convention post example.

After-event post example from IBC asking attendees which zone was their favorite via a LinkedIn poll

Thank you posts

Events cannot take place without the support of sponsors, partners, speakers, staff, and the attendees themselves. Therefore, a best practice is to share a “thank you” social media post after the event to show gratitude to all those who helped make your event a success. See some post-event thank you examples below.

Written event summary

Another way to reuse and recycle the content of your event is by publishing blog posts around the key takeaways. These allow you to go into more detail about the event. You can then share these articles as a link on social media, such as in the following after-event social media post examples.

In the first example, the conference organizer summarized a single talk into a blog post. While in the second, they rounded up the main event highlights into a LinkedIn article, including an overview of the number of guests, the biggest event moments and key quotes from the presentations.

Post-event social media post exampe by FBIN on LinkedIn with a link to an article that summarizes one of the event talks
World Football Summit after-event social media post with a link to a summary of the event

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