Brand consistency on social media: 16 examples

Take inspiration from these 16 brand consistency examples that make use of different tactics to stay consistent on social media.
Phones with social media posts in different brand colors illustrating examples of brand consistency on social media

Keeping your brand consistent on social media is a great way to increase brand awareness, recognizability and trust. And as we reviewed in our brand consistency best practices article, there isn’t just one way to stay on-brand on social media. Having a consistent visual image, tone of voice, messaging, values, and even a consistent posting schedule can all help to build brand consistency.

In this article, we share 16 brand consistency examples from companies that use different techniques to build their brands on social media.

Want even more brand consistency tips for social media? Review our 8 best practices.

Examples of visual brand consistency on social media

A good place to start with building brand consistency on social media is with your visual brand identity. This can include making use of consistent visual cues such as colors, fonts, logos, characters, design styles, subject-matters, and more. Ideally, your visual image on social media should be consistent with your brand style on your other communication channels, for a combined effect.

Check out the below examples of how different companies approach visual brand consistency on social media.

Duolingo: Mascot

Duolingo, the language learning tool, uses its mascot to drive visual brand consistency. Not only does Duo the green owl mascot appear all over its logo, website, app and other products, it’s also prominent across its social media channels. Duolingo even dedicates its entire TikTok account to the owl, where it stars in every one of the videos.

Kylie Cosmetics: Brand colors

Another good example of consistent social media branding is Kylie Cosmetics, which uses its brand color palette to create a consistent visual brand on Instagram. Images of the pink-colored products are mixed with photographs and how-to videos that all incorporate the brand’s signature pink and nude shades.

Het Nieuwsblad: Logo and typography

Newspaper brand Het Nieuwsblad shares a constant stream of photos and videos about various different news topics on social media. In order to make its posts consistent, it “brands” its visuals by overlaying them with its logo and text in a set look and feel. Learn more about how Het Nieuwsblad creates on-brand social media content at speed.

Guayakí Yerba Mate: Subject-matter

Guayakí Yerba Mate keeps its brand image consistent on social media through the subject of its photos and videos. The brand mostly posts brightly colored shots taken outdoors, which are a good reflection of its “love for nature and adventure.”

ICI PARIS XL careers: Branded frames

Beauty specialist ICI PARIS XL adds branded “frames” to its photo, video and text posts to keep its image consistent. Each frame includes different versions of its brand pattern and colors to keep its social media posts recognizable, while adding some playful variations. Discover how ICI PARIS XL and its owner A.S. Watson create their branded social media content.

Examples of consistent brand messaging on social media

One way to amplify your messages is to communicate them frequently and consistently on social media. You can choose to repeat the same message across multiple selected posts, or to dedicate your entire social media account to a single consistent message — like some of the below brand examples.

Adidas: Impossible is Nothing

Adidas centers its social media posts around its “Impossible is Nothing” motto. The clothing and footwear brand shares inspiring stories of sporting and sustainability successes to motivate its followers on their sporting and ecological journey. It also makes consistent use of #ImpossibleIsNothing and other campaign-related hashtags to support its brand message.

Lidl: Lidl-life balance

On LinkedIn, Lidl International focuses its efforts on recruiting and building a strong employer brand. And one of the messages at the core of its value proposition is the work-life balance on offer. To illustrate this, the supermarket chain posts regular stories about what work-life balance means to current employees and how Lidl is supporting them, alongside its #lidllifebalance hashtag. See more employer branding social media examples.

LinkedIn post from Lidl of an employee who finished cycling across the USA which is consistent with the Lidl Life Balance social media message
Lidl LinkedIn post which asks an employee "What does a Lidl Life Balance mean to you?" which is consistent with its social media brand messaging

Apple: Shot on iPhone

Apple turned its Instagram account into a product benefit showcase: a display of photos and videos shot using its phones. Its explicit message is spelled out in its bio: “Everyone has a story to tell. Tag #ShotoniPhone to take part.” But the underlying brand message comes across as “look at the amazing photography you can do with an iPhone!”

FlixBus and Innocent: Brand values

FlixBus and Innocent are both good examples of brands that consistently communicate their brand values on social media. Drinks company Innocent frequently refers back to its B-Corp status, through playful and interactive posts. While bus company FlixBus regularly mentions its focus on green energy and sustainable travel.

Have we ever mentioned that we’re a B Corp? About a hundred times? Well at least that’s a hundred things we can tick off…

Posted by innocent on 2022 m. kovo 14 d., pirmadienis

Examples of consistent brand tone of voice on social media

Unlike your brand messaging, your brand tone of voice is not about what you say, but how you say it. Ideally, you want your audience to hear the same “person” speaking at all times. Some of the brand examples below choose to stick to a consistent tone of voice across all their communication channels, while others adapt their tone based on the social media platform.

Innocent: Playful and “innocent”

Innocent is also a great example of a consistent brand tone of voice. The brand uses one distinctive playful and child-like (you could even say, “innocent”) voice across all its channels, from its website and packaging, to its social media posts and comments.

LinkedIn post by Innocent with the caption "We've got a lot of jobs going. A job lot of jobs, you might say." in their consistent brand tone of voice

The Washington Post: From serious to comical

Unlike Innocent, The Washington Post switches its tone of voice on TikTok. Its typical serious, matter-of-fact tone turns witty and jokey on the short-form video platform, with short sketches and silly video effects. Nevertheless, there is one thing that stays consistent across all its social media channels, even if the delivery is different: each post provides insights into a single news story.

@washingtonpost

The search warrant documents related to the Mar-a-Lago raid have not yet been unsealed. Since the attorney general’s announcement, former president Trump has also advocated for the release of the documents on Truth Social.

♬ why yall using this sound – marga

Ryanair: Jokey and trending

Another good example of brand consistency on social media is Ryanair’s TikTok account. The low-fare airline uses a jokey, often self-deprecating tone, all while jumping on the latest TikTok trends. Its captions are also consistently short with a sarcastic voice or using the latest trending slang.

Ryanair’s Instagram channel, on the other hand, is an example of poor brand consistency. The majority of the posts have a similar tone to its TikTok channel with memes, funny videos, and snarky captions. However, also thrown into this mix are some more bland promotional messages and visuals, which gives followers a completely different experience.

The Economist: Clear and factual

British newspaper The Economist uses its brand tone of voice consistently across its social media channels. Its posts are informative and factual, and its language is brief, clear and using everyday speech. Its Instagram posts are mini-articles in themselves, summarizing the key aspect of every story featured.

Examples of brands posting consistently on social media

Another way to grow brand consistency on social media is through a regular posting schedule. You can do this by publishing your content on the same day(s) of the week or at the same time of day, or by creating a social media post series. Check out the brand consistency examples below for some inspiration.

University of Amsterdam: Countdown series

The University of Amsterdam is counting down to the start of September classes with a daily tip or piece of information for new students. Each social post in the series is overlayed with the number of days left before the start of the new term to visually group them together.

Philadelphia Eagles: Wallpaper Wednesday

The American football team Philadelphia Eagles created a consistent “Wallpaper Wednesday” series on Instagram. As the name suggests, this involves sharing new wallpaper images with fans every Wednesday through their Instagram Stories.

Instagram Story with "Wallpaper Wednesday" text which opens the Philadelphia Eagles' consistent social media series
Two American football players on a green background, part of the Eagles' Wallpaper Wednesday series on Instagram

Adobe Creative Cloud: Live masterclasses

Adobe Creative Cloud is also a good example of brand consistency on social media. Over on YouTube, the creative software company is regularly posting live Friday masterclasses, in which it shares tips and tricks with followers. The videos last around 1 hour and open with their branded intro sequence.

Looking for more social media tips and examples?